Fuel INjected In-house: The Fab Five Fab Writing Tips
Five Ways to Make Readers Like What You Write by Sam Harrison Earlier this month, Andy Epstein posted an entry about the need for writing skills. Words, not pictures, are the currency of...
View ArticleFuel INjected In-house: C-Levelset
Four Cs to Appraise Your Pitch. by Sam Harrison You and your team have generated a great idea and are preparing a presentation for decision makers. So before placing your idea’s life on the line, how...
View ArticleFuel INjected In-house: Just A Spoonful Of Sugar...
When Selling Ideas, Sticky Situations Sometimes Call for Some Sugarcoating by Sam Harrison After a “Selling Ideas” workshop I presented to an in-house team, the creative director pulled me aside....
View ArticleFuel INjected In-house: Pre-vet What You Present
Four Cs to Appraise Your Pitch. by Sam Harrison You and your team have generated a great idea and are preparing a presentation for decision makers. So before placing your idea’s life on the line, how...
View ArticleFuel INjected In-house: Can’t reach agreement? Maybe it’s time for a walk.
by Sam Harrison Several years ago, I was sitting in the New York offices of a professional sports organization, trying to gain a brand licensing agreement for products being developed by my in-house...
View ArticleInspiration Wednesday: Explore ways to make your creativity explode.
by Sam Harrison Ray Bradbury, who died last year at the age of 92, is a creative hero of mine. I devoted a page to him in my first book, ZING!, and I often refer to him in my creativity talks and...
View ArticleFuel Injected In-house: Want to nix expected solutions? Try a cliché list.
by Sam Harrison Before shooting Contagion, film director Steven Soderbergh sat down with his team and made a list of disaster-movie clichés to avoid. “We had a list we refused to do,” he told New...
View ArticleFuel INjected IN-house: Help sell your idea with a Man In The Hole story.
By Sam Harrison “The primary story told over and over again I call ‘Man In A Hole.’ It goes like this: somebody gets into trouble and then gets out of it. People never tire of this.” - Kurt Vonnegut ....
View ArticleFuel Injected IN-house: Use storytelling’s power to sell ideas.
by Sam Harrison “People change their minds all the time, even about very important matters. It’s just hard to do when the stakes are high. That’s why marshaling data and making rational arguments...
View ArticleFuel INjected In-house: Stuck on a problem? Try Operation Opposite.
by Sam Harrison Jack Nicklaus designs golf courses all over the world – and in some countries, such as India, there’s limited land. Traditionally, golf courses have been built on 100 – 200 acres....
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